When it comes to customer service, it’s easy to assume that things will sort of work themselves out if you hire the right people. Sure, good employees will deliver customer service wins more often than bad employees, but investing in quality customer service training is something that shouldn’t be put on the back burner. Good customer service is vitally important to your business and should be highly prized and valued. Here are a few reasons why you should put a higher emphasis on customer service.
1. It Reveals How Much You Care
A customer only has their interaction with you to gauge how much you actually care about them. If that interaction gives them the impression that you don’t care very much, then you will likely not hear from that individual or business again. Now, you may very well be frustrated with your customer’s petty complaints, but it’s important to think about the big picture and learn to curb you disdain. If you can learn to put yourself in their shoes then you will begin to care more about the customer’s needs and they will feel it.
2. You Will be Remembered
Humans have a way of remembering experiences that are unusual. If there experience with you is unusually dissatisfying, they will remember. On the other hand, if they have an unusually satisfying experience with you, then will remember that too! Know that your customers will recall how good or bad you were at dealing with their issues. This could lead them to give very positive or negative feedback in the community. Which would you prefer to have? Do your best to always be focused on giving unusually satisfying experiences to your customers. It will deliver a multi-facetted pay off in the end.
3. It Can Boost Marketing Efforts
As I mentioned before, your customers can be some of the best members of your marketing team. Peer opinion has a really strong sway. However, if you clearly have a reputation of good customer service, let it be something that you directly mention in your marketing campaigns. Potential clients will immediately find more interest in your business over the competitor if they can simply see that you pride yourself in good customer service. Of course, that needs to be backed up by what the community is saying about their dealings with you. It can’t be an empty promise. But, if there isn’t any talk that’s going against you, then put it out there and make the effort to be true to your word.