When businesses implement lanyards as a method of carrying their ID badges, they typically want them to look professional. In their minds, professional lanyards have be a neutral, solid color. I do understand this mindset as a solid, neutral color would be completely unoffensive to the masses. However, professional lanyards don’t have to be uninteresting. Let’s take a look at how to customize your lanyards while keeping them professional:
Implement Your Logo
One of the best and most helpful things to create professional lanyards is to add your company logo. Your company logo sets you apart from other businesses. Adding your logo will give your lanyards a professional and original look. Additionally, this is a great thing to do for marketing purposes. Prospective customers will be able to easily differentiate you from the competitor.
Add Your Company Name & Phone Number
In addition to adding your company logo, it may be a great idea to add your company name and phone number. If you have a really long company name and it ends up looking terrible on your lanyard, then obviously don’t do it. However, if you can make it look clean and easy to read, then it could be an added bonus in using your professional lanyards for marketing purposes. This same rule applies to any additional information, such as your phone number. If it looks good, keep it. If it doesn’t look good, don’t keep it. It’s that simple.
Be Minimalist with Your Color Scheme
As I mentioned before, businesses general go with something neutral when they want to look professional and that’s because doing something too flashy can be inappropriate in certain settings. You have to know your target audience on this one but if you’re looking to keep it professional, you’re best bet is to go with a color scheme that has contract but it’s going to blind the onlooker. If you’re unsure about what colors will blend well together, just google it. There are plenty of blog posts and various other resources that can help you with this very inquiry.
If you’re interested to learn more about creating custom, professional lanyards, give us a call! We would love the opportunity to help you create the perfect solution! Call (866) 610-4308
