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Customer Spotlight: Uncommon Schools

Customer Spotlight: Uncommon SchoolsIf you ask any of our sales reps, you’ll get whole slew of differing opinions in regards to which of our customers has the most creative ID card design. The answer to that question is so mixed because it’s so hard to answer. The truth is, our customers have developed some fantastic designs and narrowing down to a number one is nearly impossible. With that said, I did want to spotlight one of our customers, Uncommon Schools. They have managed to keep a simple and clean design while maintaining their unique character. For those of you who are struggling for some direction with your company ID cards, maybe this will leave you with a bit of inspiration.

“Uncommon Schools starts and manages outstanding urban charter public schools that close the achievement gap and prepare low-income students to graduate from college.” (Uncommon Schools)

If you know anything about Uncommon Schools, you know that they are unique. They’re unique in the way that they approach education and they’re not afraid to let their staff be unique as well. As you can see from the picture above, they used their ID cards as a mode of self expression. They went beyond the typical practicality of ID cards and turned them into something that added value to the individual. Each of their staff members had the opportunity to simply be who they are. I think that’s a pretty cool thing and it may even be helpful to their students.

When I think back to grade school, and I’m sure some of you can relate, I would have greatly benefited from knowing that my teachers weren’t robots. In my mind, they’re only goal in life was to make me feel nervous about my report card. Of course, I’m being a bit facetious. I know that wasn’t true, but the point is, I may have gotten more out of my classroom experience if I felt differently. In my opinion, whether intentionally or unintentionally, Uncommon Schools’ approach to ID cards may be a step toward helping to tear down the walls that students typical put up in the classroom setting.

Often we think of ID cards only in terms of security protocol and, yes, they are that. However, Uncommon Schools is an example that they can be much more than that. I realize that some organizations may not have the same luxury of self expression, but if you have the freedom to turn something practical into something enjoyable, don’t waste that opportunity.

Thumbs up to Uncommon Schools for breaking the mold. We appreciate your creativity and uniqueness on all fronts. Keep up the good work!