When designing ID badges, the majority of people tend to think of portrait and landscape as merely preferences. However, in addition to being different in style and layout, they can also differ in content value. Some content is better suited for either portrait or landscape. Let’s take a look at some of the differences to find out which is the best fit for you.
The portrait layout is the most commonly used format for ID badges. This layout is great for those that want to keep it simple with minimal text, a photo and a nice company logo. Since they afford less badge real-estate, they force you to define your most important information as the focal point. Additionally, because there is more vertical room on the card, I would recommend doing a hole punch and badge clip for this layout. It tends to work very well.
The landscape layout, though less commonly used, is still a wonderful format for your ID badges. It allows for a little more wiggle room in terms or text space. For those that need to have more information on the badge, this is probably the best choice. Now, since the vertical space is limited on this format, I would recommend using a badge sleeve instead of a hole punch and clip. This will allow you to take full advantage of the space without worrying about your text or design being cut off by a hole punch.
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